Major Website Redesign Increases Traffic and Bookings
AlwaysOnVacation brought me on board to direct the redesign of their look and feel when AirBNB launched and the vacation rental market became markedly more competitive. The process of redesigning started with wire framing (shown at bottom) so the exact content and placement could be determined and engineering teams in Silicon Valley and India could collaborate on scope, features, and deliverables. With wire framing complete we launched into the visual design updating the company’s site with a fresh vernacular. The final results have dramatically increased usability as well as bookings.