Campaign for National Train Day
The Wheels Museum in Albuquerque is a small museum in the old historic rail yards. For the second year running the goal was to create a compelling look-and-feel to promote National Train Day to train enthusiasts, tourists and families. The campaign was centered around a digital ad on the RailRunner—a popular commuter train that spans 100 miles between Santa Fe through Albuquerque down to Belen—and included a limited run poster, hand bills, web ads and tickets.
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